Maximize Your Strengths

Nearly 16.5 million people have taken the StrengthsFinder 2.0 profile, yet most think it's just a 'cool profile'. Alissa believes that leaning into and developing your innate talents and strengths is key to success in life, then this is your podcast. to discover how to apply your Strengths Finder assessment in transforming your business and relationships. Listen to guests like John Lee Dumas & Kate Erickson of Entrepreneur On Fire, Pat Flynn, Jeff Brown, Shawn Stevenson, and other top entrepreneurs, who have used their Top 5 strengths to achieve success in business and life. You'll also hear top Strengths coaches from across the globe discuss each of the individual strengths to help you understand each of YOUR Top 5.
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Maximize Your Strengths



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Now displaying: 2017
Dec 18, 2017

Saying "Goodbye for now" is bittersweet, but the time has come to put Maximize Your Strengths on a probably-permanent pause. 

I want Maximize Your Strengths to be a permanent resource for you and the people you share StrengthsFinder with. 

You can listen to each of the Individual Strength Themes episodes at OR use the search bar on the website:

My team and I are launching a brand new podcast, the Frickin' Awesome Entrepreneur in mid-January, 2018.

In this episode, I share all the reasons for the shift, what I've learned about myself, podcasting, and delegation in the last 18 months.

And I share all about what's coming with the new podcast, the Frickin' Awesome Entrepreneur! FAE will be a one episode per week show, releasing each Monday.

I talk about my amazing team and here is their contact info:

There will be three different types of shows on the Frickin' Awesome Entrepreneur:

Live coaching- 3 episodes per month will be devoted to this format. A Frickin' Awesome Entrepreneur will come on, and we'll talk about all the reasons he or she is amazing, followed by sharing the biggest challenge he/she is having right now. We'll co-create a solution to that challenge right there on air.

Success Stories- 1 episode per month. This format will highlight a Frickin' Awesome Entrepreneur who has achieved success most only dream of. We'll talk about the ups and the downs, what makes him/her so amazing, and who fills in the gaps of what they aren't.

Real Life- once every 3 months, there is a fifth Monday. On that fifth Monday, I'll share a challenge I'm having right now and what I'm doing to get through it. I may invite someone on who is going through the challenge with me (one of my team members, my daughters, my husband) or talk it out all on my own. This is my chance to lead by example. I truly believe vulnerability is the key to true authentic connections. We need more of this.

To apply to become a guest on one of the Frickin' Awesome Entrepreneur Live Coaching Episodes:

Remember, you are uniquely poised and wired for success. As Donald Clifton said, Your weaknesses will never develop, while your strengths will develop infinitely.

Nov 23, 2017

If you’re like me, you depend on other professionals to help you run your business.  

Let me introduce Merrilee Horton, my very proficient and patient bookkeeper.  Merrilee owns Rescue Me Bookkeeping.  She worked as an accountant for 15 years, then in 2011 she started Rescue Me Bookkeeping.  

Merrilee is a certified Intuit ProAdvisor specializing in QuickBooks Online.  She serves a variety of micro to small businesses, and has a proven track record of getting books done accurately!  She doesn’t just go through the motions of bookkeeping, she ensures your books are accurate, complete, and ready for your CPA at tax time.

Merrilee's Top 5 StrengthsFinder Themes are: 

1) Harmony

2) Consistency

3) Responsibility

4) Developer

5) Connectedness

Head over to

Nov 13, 2017

Entrepreneurship can be reallllly stressful. In fact, the anticipation of that stress is one of the things that keeps people from taking the leap into business. Our guest today addresses that head-on.

Moneeka Sawyer has often been described as one of the most joyful people you will ever meet.  She the creator of the Blissful Real Estate Investor Formula and is the International best-selling author of the award-winning book “Choose Bliss: The Power and Practice of Joy and Contentment,” which covers the proven strategies she has taught as an executive coach for over a decade.  

She believes that we can and should choose bliss in all areas of our lives from relationships to business to investing.  Her expertise has been featured nationwide on radio and TV including ABC, NBC, and Fox.

Moneeka's Top 5 StrengthsFinder Themes are: 

1. Maximizer

2. Achiever

3. Self-Assurance

4. Empathy

5. Activator

Moneeka's website is and you can email her directly at

Reach Alissa at or through the contact page on


Nov 6, 2017

Our guest today is Rick Sterger. Rick, in just 5 years, has gone from being a leading tech strategist for companies like Sprint, Samsung, Motorola and Dell to a rising star in the field of immigration law.   With nearly 300% annual growth each year, The Immigration Guy, Rick's law firm, now represents over 100 clients in removal hearings and other immigration matters throughout the world.  His adopted cause, the Immigration Law Lab, provides Rick an outlet to be of service helping mothers and children fleeing severe domestic abuse and gang violence in Central America.

Rick is incredibly wise and has a great message for us on stewarding what we’re given, honoring and accepting where we currently are in our businesse and the hidden blessing of giving up our ego. Listen in and enjoy today’s episode.

Rick's Top 5 StrengthsFinder Themes: 

1. Connectedness
2. Strategic
3. Activator
4. Communication
5. Includer

Connect with Rick:

Oct 30, 2017

If you've ever taken any sales training, you've been taught that in order to have the most effective sales, you must identify and dig into your potential client's pain, then make the sale by solving his or her pain. 

Our guest today doesn't believe that's the only way to go. Michele PW (Pariza Wacek) is the best-selling author of the "Love-Based Business" series of books that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company along with writing and publishing fiction.

Michele's Top 5 CliftonStrengths Themes are:

1. Strategic

2. Intellection

3. Positivity

4. Activator

5. Individualization

To grab your free book "How to Start a Business You Love AND That Loves You Back," visit

Oct 23, 2017

We've got a treat today from England! David Ralph is an extremely attractive host of the top-ranked online show Join Up Dots, wherein each episode he takes his guests on a journey of discovery following the words of the late Steve Jobs.

From birth to today and back again David Ralph, joins up the dots of his guests lives, highlighting their failures and successes (with more than a few laughs in between) as he leads them to the time travel section “The Sermon On The Mic” where they have the chance to speak to their younger selves and share the advice they have gained.

This is a hugely powerful and inspirational show that has gained a massive audience in over 160 countries, and with its fun and quirky style is one that is fresh, unique and inspiring.

David is an ex-corporate trainer, with a wife, five kids, a grandson, a cat, and a snail. (Yep, a snail).

David's Top 5 CliftonStrengths Themes are:

1. Futuristic

2. Maximizer

3. Belief

4. Positivity

5. Activator

To connect with David:

To connect with Alissa:

Oct 16, 2017

How do you test your limits? How do you know how far you can push yourself, both mentally and physically? 

Lance Carter, author, triathlon & running coach, entrepreneur, 9-time Ironman finisher, cancer survivor, motivational speaker, and inspiring human being is our guest today.  

Lance believes every person is capable of more and it’s his purpose in life to empower and inspire others to live a more fulfilling life.  He uses running and triathlon events to help people prove to themselves they are indeed capable of more.

In 1993 Lance signed up for an Ironman triathlon as a way to pull himself out of depression and crossing that finish line was just the beginning of a lifetime of extraordinary accomplishments.

Lance's Top 5 StrengthsFinder Themes are: 

1) Developer

2) Empathy

3) Futuristic

4) Responsibility

5) Relator

Lance has an awesome gift for you! CLICK HERE or go to to grab it! 

Oct 9, 2017

In today's episode, we get to Kathryn Kemp Guylay has inspired tens of thousands of individuals to be happier, healthier and have more fun.  As the founder of Make Everything Fun, she is a coach, teacher, speaker, and prolific author. Through her courses on Make Publishing Fun, Make Nutrition Fun, and Make Wellness fun, she helps others spread their own messages to make the world a better place. Kathryn has received over a dozen awards for her writing and coaching work. She has been seen on ABC, CBS, FOX, NPR and other media outlets and hosts two podcasts.

Kathryn's Top 5 Strength Themes are: 

1. Learner

2. Achiever

3. Futuristic

4. Focus

5. Maximizer

Find Kathryn's free gift to you at

And on her website:

Referenced resources:

Polka Dot Powerhouse

The Frickin' Awesome Entrepreneur Facebook Group & 5-Day Challenge

Oct 2, 2017

This summer, I’ve traveled to more conferences and events than I really ever have. Traveling to events is something I’ve encouraged you to do before on the podcast and I wanted to do an episode on the pros and cons AND how you might approach these traveling, conferences, events with different strength themes leading.

In today's episode, I'll share my Top 3 reasons you should make it a priority to go to at least two conferences a year and I'll share my Top 4 ways to optimize the value of those conferences. 

I also give a small preview of my upcoming course, The Frickin' Awesome Entrepreneur, which starts on October 25th! Stay tuned! 

Make sure to 'Like' my Facebook page, Daire Success Coaching, to join me live each week on Fridays at noon CST. Coming to you at a special day, Thursday, October 5th. Don't miss it!

Sep 25, 2017

Today's guest is someone I've gotten to know over the past six months in Quatum Leap Mastermind and I love being in her space whether it's in person or on the phone.

Julie is the founder and CEO of Empowered Living, a Life Design and personal development company. As a speaker, coach and faculty member at Georgetown University’s coaching program, Julie is enamored with helping you to master your inner world so you can master your outer world.

In her book, Get a PhD in YOU: A Course in Miraculous Self-Discovery, Julie authentically shares the extensive personal-growth wisdom that came from her own struggles with body image, relationships, and feeling "not enough.”

Julie's Top 5 StrengthsFinder Themes are:
1) Positivity
2) Input
3) Achiever
4) Futuristic
5) Strategic
Don't forget to hang out until the end to find out how to get a free copy of Julie's book!
You can find her at
Sep 18, 2017

Has there ever been a part of your business that you’re just like, “ummm… this is NOT me. Sometimes there ARE those things. If you can resonate, today’s episode may just soothe your soul :)

Our guest, Gavin Zuchlinski, is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and espresso maniac (a word he does not use lightly) who wholeheartedly believes that business should be fun. Now, Gavin spent MANY years as the only guy in his business. And he liked it! He loved doing all the things. NOW, his business, Acuity Scheduling, supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. I, myself am an Acuity client, so if you’ve ever booked any kind of appointment with me, you got to see the magic of Acuity Scheduling. Of course, with the client base growing in leaps and bounds, Gavin can no longer do it all himself, Acuity’s Customer Support is unmatched in this industry as they focus on easy & pain-free scheduling with one on one support as they help their client’s businesses grow and thrive.

One of the things I respect SO much about Gavin in today’s episode is that he not only confidently accepts that he’s awesome, as I encourage all of you to do, just also simply calls out one area of NON-strength and shares with us how he’s filled that gap. Remember, our BUSINESSES need to be well-rounded, we don’t. 

Here are Gavin's Top 5 StrengthsFinder Themes: 

1. Intellection

2. Achiever

3. Ideation

4. Learner

5. Command

Find Gavin and his awesome 45 day trial for Acuity at

Sep 11, 2017

Our guest today is the top notch Executive Assistant, Jessica V. Lindgren, Main Gal of Gal Friday 612 ( Her values align with mine, yet she had different Strengths, skills, and perspectives.

She is extraordinary. She is amazing... As if I have anyone on the show that not, but really, she’s near and dear to my heart for many reasons. Jess is the Main Gal over at Gal Friday, which is an executive assistant service for busy entrepreneurs and executives.

She delights in the details, whether she's planning your quarterly board meeting, choosing the perfect gift for everyone on your list, or putting the finishing touches on another batch of her famous homemade marshmallows. She and husband Bob enjoy living in Northeast Minneapolis, and when they're not relaxing at home with their three cats, you’ll find them exploring museums or indulging in theatre performances wherever they find themselves around the world. A lover of putting pen to paper, Jessica gleefully reads and replies to every handwritten letter she receives.

Jessica's Top 5 StrengthsFinder themes are: 

1. Strategic

2. Input

3. Relator

4. Learner

5. Developer

Delegating is something we talk about a lot, but let's get real, it can be really scary! Jess gives amazing tips on how to hire and begin to delegate to an assistant. 


Sep 4, 2017

Today's guest is one of my favorite people. Brilliant, charming, crazy-hard working, and strategic beyond belief. 

Dana Malstaff is the CEO and Founder of Boss Mom. She is a mother, author, business strategist, podcaster, blind spot reducer, and movement maker. She is the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro.
Dana's Top 5 StrengthsFinder Themes are:
1) Activator
2) Woo
3) Strategic
4) Ideation
5) Communication
Find her at
Aug 28, 2017
Tonya Rineer is a Speaker, Trainer and Money Mindset Maven who helps women entrepreneurs super-charge their profit potential by revolutionizing the way they think and feel about money! Her fun, action-packed coaching style helps women amp up their mindset and create value-based profit strategies that lead to financial peace and feel-good success.
Find Tonya at
Tonya's Top 5 StrengthsFinder Themes are: 
1. Input
2. Positivity
3. Learner
4. Intellection
5. Activator
Aug 21, 2017

Despite being told that people didn't want "simple", our guest today listened to her gut... and used her Strengths.

Simplicity Circle Founder Milana Leshinsky is creating a simplicity revolution for coaches, authors, speakers and entrepreneurs who want to grow their businesses with ease. Creator of Recurring Revenue Revolution, author of Coaching Millions, co-founder of JV Insider Circle, and an inventor of telesummits, Milana is known as a serial entrepreneur and paradigm shifter by many luminaries. She came from Soviet Ukraine 25 years ago as a classical musician with zero knowledge of the business world, and has built multiple six and seven-figure businesses since. Today sheʼs passionate about showing entrepreneurs how to use simplicity as a growth strategy and say goodbye complexity and overwhelm. Hello simplicity, profits, and ease.

Milana's Top 5 StrengthsFinder Themes are: 

1. Strategic

2. Maximizer

3. Empathy

4. Activator

5. Significance

Find her at

Aug 14, 2017

All of your life experiences, both the good and the bad, can be used to fuel the difference you make in this world and in your business. 

Donnie DeSanti ( is our guest today.

Donnie is a health & wellness coach helping people to lose weight and regain their energy naturally without dieting, ever. Before coaching, he battled ADHD and medication before making changes in his diet and lifestyle. He has successfully been medication-free for over 20 years. He also witnessed his mother go through a similar struggle clearing her breast cancer through holistic methods. She has now been cancer free for 19 years. It has become his passion to help others rescue back their health and enjoy life to their fullest potential.

You can find Donnie's Facebook Community, The Life In Balance Tribe, at


Aug 7, 2017
A little goodness, kindness, and generosity goes a long way! Think about the compound affect of millions of small acts of goodness.
Dr. Richard Shuster is a licensed clinical psychologist and the host of The Daily Helping with Dr. Richard Shuster: Food for the Brain, Knowledge from the experts, Tools to Win at Life. On his podcast, Dr. Shuster’s guests educate and inspire listeners through their stories, expertise, and passion for helping make a difference in the lives of others. His mission is to help people become the best versions of themselves and as a consequence, make the world a better place. A sought after media expert, Dr. Shuster’s clinical expertise and podcast have been featured in such publications as The Huffington Post,, Reader’s Digest, and others.
Dr. Richard's Top 5 StrengthsFinder themes are:
1. Futuristic
2. Activator
3. Connectedness
4. Belief
5. Positivity
Use #mydailyhelping to share your acts of kindness, both big and small! Let's get that hashtag trending!
Jul 31, 2017

Today, our guest is Heather Coughenour. You may remember Heather from episode 59 where she and her husband Jeff talked about what it’s like to be married to your business partner.Today we’re talking about her journey, so let me give you a little background. Heather is no stranger to creating something out of nothing. Prior to starting her branding company, Rebel 42, she was a single mom to 3 young kids. After ending an abusive marriage, she was determined to create a better life, so she went back to school...yep... while working full-time and raising those 3 little kids. She spent the next few years working in sales and marketing, as well as graphic design, before pursuing her biggest dream - being an entrepreneur.

Heather is not only an amazing human, she’s also one of my closest friends, and a professional that trust implicitly.

Your brand is more than your logo and tag line. We talk all about stepping into, really OWNING an unapologetic brand. Listen in for awesome tips!

Heather's Top 5 StrengthsFinder themes:

#1: Strategic

#2: Achiever

#3: Relator

#4: Futuristic

#5: Ideation


Find more about Heather at

Jul 24, 2017

We've done it! We've hit 100 episodes. There have been some a-mazing episodes, guests with golden nuggets of wisdom all day long, and lots of 'aha's about individual greatness.

And behind the scenes, there were tears, frustration, lots of mistakes, laughs, and PLENTY of opportunities for outtakes. 

My husband, Joel, the Editor in Chief, co-hosts for a candid conversation about the past, the present, and the future of Maximize Your Strengths. 

I'll share my passion for creating a world that cherishes each individual, where every candle burns brighter. BIG dreams and goals are in our future and it will take every one of us to make them happen!!

We'll also talk about how Maximize Your Strengths is taking a shift in focus. No, we're not abandoning StrengthsFinder (How could we ever do that?!), but you'll want to hear what we are doing.

Join in the conversation to Maximize YOUR Strengths in the Facebook Community: to join! This is where Alissa hangs out on a daily basis and where you can get the encouragement you are looking for. 

We also recommend listening to the Individual Strengths Episodes (titles "All About....") for each of your Top 5 Themes. Go to for a comprehensive list.

P.S. hang on until the very end! #outtakes #hilarious

Jul 17, 2017

Our guest, Sarah Baker Andrus, has a proven system that helps her clients find a great career fit.  And, she loves sharing her strategies to help others achieve enduring career satisfaction.  Her solutions come from her work as a career counselor combined with more than 2o years’ working in and around the recruitment process.

Sarah is married to Brian, and they have two adult sons who’ve been enthusiastic guinea pigs for Sarah’s approach.  So have her students at the University of Delaware where she is an adjunct professor in the business school.

Jul 10, 2017

It's halfway through the year! Are you starting your second half the way you want to? Time Management (or Activity Management as I like to say), efficiency, giving enough of you to your business and your family....ugh... it can weigh you down! 

So, I invited Katie Krimitsos, fellow business coach and podcaster to the mic today!

Katie is the Founder of Biz Women Rock, a community and education provider for business women around the globe who want to grow their companies. She is a business coach and growth strategist and provides virtual and live education to help purpose-driven and action-taking women get the tools they need to fulfill their business dreams! Her podcast Biz Women Rock provides personal business interviews, pertinent topics and actionable information that help her community thrive in their businesses. She is a lover of travel, animals, the water and is amazingly in love with her very first child, Sedona and her husband, Chris.

Hang out until the end! Katie has a special gift for you!

Jul 3, 2017

Very often on our podcast, we talk to service-based entrepreneurs. But today, we are diving into how your Strengths have MASSIVE impact on a product-based business!

Today our guest is Marissa Agustin. Marissa is the owner and creator of Loving Cup Teas where she specializes in creating amazing, full flavor loose leaf teas to save people from scented water pretending to be tea.

She is wife to an amazingly supportive husband and the coolest 3 kids around, also known as her junior tasting team.

Go get her teas immediately from

Jun 26, 2017

Our guest today is Cardiff D. Hall! Cardiff is the author of the Amazon #1 new release: "Tide Turners: The practical guide to help you feel in control, experience more joy and sustain achievement in life."

Cardiff's Top 5 Strengths Themes are:

#1. Activator

#2. Significance

#3. Focus

#4. Maximizer

#5. Belief

Cardiff has a passion and zest for life to teach and help individuals feel the same way.  He coaches individuals who seek to achieve. He also delivers weekly inspiration and practical advice in his Tide Turners newsletter.


You can connect with Cardiff and get your free pdf copy of Tide Turners  at

Jun 19, 2017

Our guest today is Karen Briscoe! Karen is the author of "Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed".

Karen's Top 5 Strengths Themes are:

#1. Input

#2. Learner

#3. Achiever

#4. Maximizer

#5. Focus

Her book has been featured on INMAN as top real estate book for 2017; ranks in top 1% of books in its category on Amazon; is a contributor to both INMAN and Real Trends. She is also the principal owner of the Huckaby Briscoe Conroy Group (HBC) with Keller Williams. The HBC Group has been recognized by the Wall Street Journal as one of the 250 Top Realtor teams in the United States. Further, the team has ranked in the top 100 teams with Keller Williams International every year since 2009, the year the group joined KW. The team consists of Karen, her business partner Lizzy Conroy, her husband as Director of Operations, staff of four and four associate agents.


Since 1977, HBC Group has sold over 1,500 homes valued at over $1.5 billion. They consistently sell over 100 residential properties annually ranging from multi-million dollar luxury estates to condominiums and townhomes. Primary markets areas include Northern Virginia, suburban Maryland, and Washington, DC.


Karen began her real estate career developing residential lots with the Trammel Crow Company in Dallas, Texas. In Northern Virginia, she worked in commercial real estate with The Staubach Company prior to entering residential sales. Karen earned a Master’s degree from Southern Methodist University in Dallas, Texas and received her BA from Stephens College in Columbia, Missouri—her hometown. Karen has completed the John Maxwell Team Certification Program for Coaching, Speaking, and Training.


Karen has been a board member for Lift Me Up!, a therapeutic horseback riding program for children and adults with disabilities in Great Falls, Virginia, since 2006. Her family is actively involved at Trinity United Methodist Church in McLean, Virginia. Through HBC Group, Karen and Lizzy launched Community Charity Champions to raise funds for local nonprofit groups and organizations and was awarded the Social Corporate Responsibility Award for 2012 by the Greater McLean Chamber of Commerce.


You can connect with Karen at:

Jun 12, 2017
If you're an entrepreneur, you've no doubt considered, or maybe wished of hiring an assistant. 
But what you may not realize is that you've been outsourcing every single day for as long as you've been an adult. Start thinking of outsourcing differently, and if you're in business for yourself, pay very close attention!
You're going to love this episode and love our guest, Trivinia Barber, of Priority VA (
Trivinia is the founder of Priority VA - a boutique virtual assistant agency that matches elite level online entrepreneurs like Amy Porterfield and Todd Herman with highly-skilled assistants who “get” the online space and come prepared to deliver massive ROI right out of the gate. 


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