Maximize Your Strengths

Nearly 16.5 million people have taken the StrengthsFinder 2.0 profile, yet most think it's just a 'cool profile'. Alissa believes that leaning into and developing your innate talents and strengths is key to success in life, then this is your podcast. to discover how to apply your Strengths Finder assessment in transforming your business and relationships. Listen to guests like John Lee Dumas & Kate Erickson of Entrepreneur On Fire, Pat Flynn, Jeff Brown, Shawn Stevenson, and other top entrepreneurs, who have used their Top 5 strengths to achieve success in business and life. You'll also hear top Strengths coaches from across the globe discuss each of the individual strengths to help you understand each of YOUR Top 5.
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Maximize Your Strengths



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Dec 18, 2017

Saying "Goodbye for now" is bittersweet, but the time has come to put Maximize Your Strengths on a probably-permanent pause. 

I want Maximize Your Strengths to be a permanent resource for you and the people you share StrengthsFinder with. 

You can listen to each of the Individual Strength Themes episodes at OR use the search bar on the website:

My team and I are launching a brand new podcast, the Frickin' Awesome Entrepreneur in mid-January, 2018.

In this episode, I share all the reasons for the shift, what I've learned about myself, podcasting, and delegation in the last 18 months.

And I share all about what's coming with the new podcast, the Frickin' Awesome Entrepreneur! FAE will be a one episode per week show, releasing each Monday.

I talk about my amazing team and here is their contact info:

There will be three different types of shows on the Frickin' Awesome Entrepreneur:

Live coaching- 3 episodes per month will be devoted to this format. A Frickin' Awesome Entrepreneur will come on, and we'll talk about all the reasons he or she is amazing, followed by sharing the biggest challenge he/she is having right now. We'll co-create a solution to that challenge right there on air.

Success Stories- 1 episode per month. This format will highlight a Frickin' Awesome Entrepreneur who has achieved success most only dream of. We'll talk about the ups and the downs, what makes him/her so amazing, and who fills in the gaps of what they aren't.

Real Life- once every 3 months, there is a fifth Monday. On that fifth Monday, I'll share a challenge I'm having right now and what I'm doing to get through it. I may invite someone on who is going through the challenge with me (one of my team members, my daughters, my husband) or talk it out all on my own. This is my chance to lead by example. I truly believe vulnerability is the key to true authentic connections. We need more of this.

To apply to become a guest on one of the Frickin' Awesome Entrepreneur Live Coaching Episodes:

Remember, you are uniquely poised and wired for success. As Donald Clifton said, Your weaknesses will never develop, while your strengths will develop infinitely.

Oct 2, 2017

This summer, I’ve traveled to more conferences and events than I really ever have. Traveling to events is something I’ve encouraged you to do before on the podcast and I wanted to do an episode on the pros and cons AND how you might approach these traveling, conferences, events with different strength themes leading.

In today's episode, I'll share my Top 3 reasons you should make it a priority to go to at least two conferences a year and I'll share my Top 4 ways to optimize the value of those conferences. 

I also give a small preview of my upcoming course, The Frickin' Awesome Entrepreneur, which starts on October 25th! Stay tuned! 

Make sure to 'Like' my Facebook page, Daire Success Coaching, to join me live each week on Fridays at noon CST. Coming to you at a special day, Thursday, October 5th. Don't miss it!

Jul 24, 2017

We've done it! We've hit 100 episodes. There have been some a-mazing episodes, guests with golden nuggets of wisdom all day long, and lots of 'aha's about individual greatness.

And behind the scenes, there were tears, frustration, lots of mistakes, laughs, and PLENTY of opportunities for outtakes. 

My husband, Joel, the Editor in Chief, co-hosts for a candid conversation about the past, the present, and the future of Maximize Your Strengths. 

I'll share my passion for creating a world that cherishes each individual, where every candle burns brighter. BIG dreams and goals are in our future and it will take every one of us to make them happen!!

We'll also talk about how Maximize Your Strengths is taking a shift in focus. No, we're not abandoning StrengthsFinder (How could we ever do that?!), but you'll want to hear what we are doing.

Join in the conversation to Maximize YOUR Strengths in the Facebook Community: to join! This is where Alissa hangs out on a daily basis and where you can get the encouragement you are looking for. 

We also recommend listening to the Individual Strengths Episodes (titles "All About....") for each of your Top 5 Themes. Go to for a comprehensive list.

P.S. hang on until the very end! #outtakes #hilarious

May 8, 2017

It’s our first anniversary edition!

Key Takeaways

  • Sometimes simpler is better. Remember this when looking at a shiny, new object or project.
  • Taking on a brand new platform—be it blogging or podcasting or something altogether difference—is a challenge that will lead you toward several failures, but will also teach you lessons and bring you great successes.
  • An accountability partner will work side-by-side with you and will adjust with you as your needs adjust.
  • 50% of success is just showing up!
  • Gauging success of a new undertaking means going beyond looking at profitability.

Listen in now!

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Time-Stamped Show Highlights

  • 2:30 – How Alissa and Alan met
  • 6:54 – The slippery slope of skipping “just one” episode/post/etc.

If you skip one, it’s super easy to skip the next. And any loyal following you have will think you aren’t dependable.

  • 7:52 – Challenges over the first year
  • 16:31 – How an accountability partnership works
  • 21:50 – How Alan measures success
  • 23:03 – The importance of hearing from your audience

It is human nature to want to feel needed and wanted and that you’re doing important work.

  • 25:55 – Start with your “why” and keep an eye on the long game
  • 28:15 – Capitalizing on Strengths when running a business with your spouse

As much as married couples really need to understand not only what their own Strengths are but to see the light in their spouse's Strengths, to be able to re-shift that is important to change the conversation. 

  • 31:32 – Shining the light on Alissa

Over the course of the past year, Alissa has not only released 89 podcast episodes, but also wrote and released a book!

  • 34:02 – If you’re thinking about starting something new…

If you think you just don’t have it all together yet… That time will NEVER happen! You just have to move forward.

  • 35:14 – When you feel like you just want to quit
  • 37:13 – How to handle your failures to keep moving forward

You can either be crushed by your failures or you can seek out the lesson. Pivoting is awesome, and we need to do that, quitting should never be an option.

  • 39:25 – Quitting versus a planned exit
  • 39:45 – Closing with a quote
Mar 27, 2017

Alissa is excited to announce the her new book, From Frustrated to Frickin' Awesome: 4 Steps to Achieve the Success You're Wired For is available today on Amazon! 

She discusses what the post-writing process has been like, as well as gives you an inside scoop about what's in the book! 

Check it out on or on Alissa's website:

Mar 13, 2017

Melisa Torres is the author of the Perfect Balance Gymnastics Series and the Mom and Dad Love Me Books.

Melisa writes about her passions; gymnastics and explaining divorce to kids.

Melisa was a competitive gymnast for 14 years and an NCAA division 1 gymnast at Utah State University. She draws from her experience as a gymnast to create authentic stories in the Perfect Balance Gymnastics Series.

Melisa is a single mother to two boys. She continually tries to create a healthy secure life for her boys in a non-traditional home. She draws on her experience as a mother to create the Mom and Dad Love Me Books.

Melisa has a BA from Utah State University where she studied Psychology and Literature.

When Melisa is not writing or parenting she enjoys weight lifting, skiing, and ballroom dancing."

Find her at or on Facebook: 

Or on Facebook: I have two facebook pages because my two sets of books have two different types of followings. The Perfect Balance Gymnastics page is and the Mom and Dad Love Me Books are at

The Mom and Dad Love Me Books are at

Also, all books can be found on and the gymnastics series is usually ranked in the top 10 best seller for gymnastics books on any given day.

Mar 6, 2017

Sometimes being a "visionary", as many entrepreneurs are, can feel like the opposite of running a highly process oriented business. But you know are vital to growing your business. Dawn Sinkule gives great advice and insight today!

Dawn, the Founder Virtual Point Solutions Inc. is an MBA graduate, Strategy and Business Growth Consultant, a Certified Online Business Manager (OBM) with more than 16 years experience working for a Fortune 50 company.

Dawn and her team, work with 6 and 7 figure business owners who want to grow, expand, and explode their businesses! Virtual Point Solutions provides business strategies, automation, and systems to ensure your business turns from chaos into cash flow.


Feb 27, 2017

Today we talk about actually doing what most entrepreneurs dream of... moving to a tropical island and working remotely. Andrea B. Riggs is a mother of 3 adventurous children, is married to her soul mate, Charles and in fall of 2016 moved with her family from Southern Utah to Puerto Rico. She enjoys yoga, traveling, creating, fitness, nutrition, healing and exploring with family.

Andrea is a motivational movement expert and works closely conference orchestrators to make magic at conferences. By moving people physically, Andrea prepares participants to be moved emotionally. Andrea trains clients in healing the Body, Mind, and Spirit. She cultivates Yoga inspired by Baptiste Yoga, Zumba Fitness, Kettlebells, TRX, Barre, her own total body HIIT workout, "Raw, and online fitness programs. He also began a gut healing online business, The Cultured Collective with her husband Charles.

Andrea believes in living your greatest adventure and so she is currently writing Gypsy Living, how to unleash your Gypsy Spirit and live an adventurous and extraordinary life. She has 3 more on the way! Andrea believes in educating our own children and guiding the next generation towards more creativity and connectivity. She helped her daughter Ava begin a dream of designing her own stuffed lambs. is just the beginning to of this journey.   

Andrea has trained with Baron Baptiste, ACE and AFAA, CPT (NASM), CFNS (Nutrition specialist), Level 1 Baptiste Yoga, Fermentation Specialist, Wings Energy Practitioner Level 1 and 2, and currently training in Zoneology.

Find her at:

Feb 13, 2017

Shawn Stevenson is a bestselling author and creator of The Model Health Show, which is featured as the #1 Health podcast on iTunes with millions of listener downloads each year. A graduate of The University of Missouri – St. Louis, Shawn studied business, biology, and kinesiology, and went on to be the founder of Advanced Integrative Health Alliance, a company that provides wellness services for individuals and organizations worldwide. Shawn has been featured in Entrepreneur magazine, Men’s Health magazine, ESPN, FOX News, and many other major media outlets. He is also a frequent keynote speaker for numerous organizations, universities, and conferences. his website is

At age 20, Shawn was diagnosed with an “incurable” spinal condition known as degenerative disc disease. He spent 2 years believing that there was nothing he could do but manage his disc disease. Why, because the doctors he trusted told him so. 

But then there was a shift. And we'll talk about what that was and how it transformed his whole life today.

Shawn's mission is to help people become the strongest, healthiest, happiest version of themselves.

I think this is my favorite part about Shawn: He believes that we all are AMAZING people being exactly the way we are right now. And he believes that there is a “greater” version of us that can be accessed through the right nutrition, exercise, and transformational mindset.

Shawn's Top 5 StrengthsFinder Themes are Learner, Relator, Strategic, Responsibility, and Command. 

Feb 6, 2017

Today, we're talking about the power and strategy of journaling. Specifically, bullet-journaling

Kara Benz is our guest! She is a 34-year-old military spouse and a mother to a beautiful daughter based in central New Jersey. After more than 16 years employed in the bar and restaurant industry, Kara woke up one day eager to expand her horizons.

The Boho Berry Blog started off as a way for Kara to showcase her Bohemian-style jewelry back in April of 2015. She soon began writing about the topics near and dear to her heart: mindfulness, meditation, goal-setting, and personal development.

Boho Berry soon took on a life of its own and has quickly become a hub for creatives seeking to improve their lives through planning, goal setting, and motivation.

Kara now runs a successful Etsy shop, and is preparing to launch her first signature handwriting course online this Spring.

Find her at

Jan 30, 2017

To manage stress, anxiety, and a "busy brain", everyone says meditation helps. You should meditate. You need to calm your brain and center. But how?

Julianna Raye has been training individuals and groups in mindfulness for over 17 years. Currently, Julianna is preparing to launch the official teacher training for Unified Mindfulness - at She is also a founding member of the mindfulness app, Brightmind which will be available in the spring of 2017. In addition to her work for Unified Mindfulness and Brightmind, she creates onsite and online mindfulness training for enterprise clients through the Flourishing Leadership Institute. She also privately coaches executives in sales and leadership, celebrities, entrepreneurs and group trains company leaders interested in preventative health care and improving the work environment, through mindfulness meditation. Julianna delivers specific mindfulness strategies most relevant to the individual or company’s needs.

 Julianna was drawn to mindfulness over 20 years ago to manage severe anxiety and depression as well as the dramatic emotional ups and downs of life as a professional entertainer. With over 100 weeks of immersive silent retreat training in both mindfulness and zen, Julianna has racked up 12,000 plus hours of formal practice time, rewiring her brain and creating a new normal for herself. In a recent study at UCLA comparing long-term meditators’ brains with non-meditators, the results of Julianna’s MRI led to interviews on ABC, Globo and Reuters news outlets, about the benefits of Mindfulness practice. Unified Mindfulness, has been used in research at Harvard Medical Center (with breakthrough results) and other major research centers. In fact Julianna has just completed a mindfulness workplace research study with noted researcher David Creswell, through Carnegie Mellon. This study was a rare opportunity to design and implement a training program for a mid-size company (Fathom Digital Marketing) while having the results rigorously studied by Creswell’s lab. Very little research on mindfulness has been done in the workplace, so the amount of data collected for this study is unprecedented. Stay tuned for the results analysis which will be completed by March of 2017.  

Jan 23, 2017

In September, 2016, Alissa knew it was time to begin writing a book. She knew it would be a challenge, but didn't know it would be the most difficult thing she's tackled to date. 

In a reverse format episode, Alissa is the guest and Cari Twitchell, from Custom Content Solutions, LLC interviews Alissa on her process, her struggles and challenges, and if it was all worth it in the end. 

Jan 16, 2017

In 2014, Elisa’s body was hit by an 18-wheeler truck. She was propelled 90 feet through the air. Her life should have ended that night, but it didn't.

And in the weeks and months that followed, Elisa not only survived but is thriving. She leans into her Strengths every day to continue to succeed. She is a speaker, consultant, and coach, and inspires organizations and audiences internationally how to lead lives of real impact.

Connect with her at

Jan 9, 2017

You can live your life fully and intentionally even if you are challenged with chronic illness and pain. 

Brianna Greenspan, co-author of The Miracle Morning: Art of Affirmations Coloring Book, joins us today to share her journey with a life-long excruciating and debilitating chronic illness.

To live life to its fullest every single day, she makes a daily choice, backed with tactics you can use too. She leans into her strengths to gather the courage to do it, and you can to.

Find Brianna at 

Dec 26, 2016

The first year of Maximize Your Strengths has been a success thanks to YOU, the listener.

Listen to this episode to hear where Maximize Your Strengths is going in 2017!


Dec 19, 2016

Today, we reflect on the year we're leaving and set goals that you are actually set up to achieve for the coming year! 

Dec 8, 2016

Today we're talking about the strength theme of Self-Assurance.

People talented in the Self-assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right.

Our guest expert today is Strengths Strategy Faculty member Steve Jeffs. Steve was awarded a Top 50 Most Influential Global Coaching Leader, for 2016 by CHRO Asia. He’s been coaching, consulting and teaching for over 20 years.

You can connect with Steve through (

Oct 24, 2016

We HAD to share our learnings and takeaways from this conference! It was full of value, brilliant tips, and teaching on tools we use everyday (or will start using now that we know about them! 

Get Leadpages at*

Try Drip for free for up to 100 contacts at*

Check out Center at

Visit for info as it's available on Converted17. You won't want to miss it!

Find Beth at for help with your Wordpress site

*Because I believe so much in these tools, I have become and affiliate. Costs you no more, but if a paid version of one of these fits your needs, I will receive an affiliate commission :) 

Sep 26, 2016

Authenticity is difficult. Much more difficult than people try to say. How can you emulate successful people in your field without losing who you are? Do you know who you are authentically?

Don't copy or compare yourself to someone else... you'll only end up a second rate version of them. Be a first rate you.

Sep 15, 2016

Marisa and Alissa talk about how using Harmony isn't about avoiding conflict, it's about finding common ground. Harmony will find the win-win. 

A key to maximizing Harmony is respectfully addressing conflict early, before it's an issue that will explode when addressed.

This and so much more in this awesome episode on Harmony. 

Jul 21, 2016

My husband joins us today to talk about the different domains of the StrengthsFinder strengths themes. 

What are the domains? How are they defined? Why do they matter? And what happens when similar strengths double up? Find all all of that plus more!

Jul 11, 2016

Justin Ledford, author of Visions to the Top: A Millionaire's Secret Formula to Productivity, Visualization, and Meditation joins us to talk about his Top 5 StrengthsFinders2.0 strength themes, all of which are in the strategic thinking and executing domains. Listen to how Justin maximizes his strengths and deepens relationships through the lens of action. 

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